Public diplomacy in Israel (also hasbara) (Hebrew: הַסְבָּרָה hasbará, "explaining") refers to public relations efforts to disseminate abroad positive information about Israel. The term is used by the Israeli government and its supporters to describe efforts to explain government policies and promote Israel in the face of negative press, and to counter what they see as delegitimisation of Israel around the world. Hasbara means "explanation", and is also a euphemism for propaganda.
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