The most frequently used words on television

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Jon Rappoport

Propaganda is the art of selling people a reality they would never choose on their own.

One of the profound and simple tricks of propaganda is selling people what they already have.

However, if they don’t know they already have it, if they don’t realize the sale is unnecessary, they won’t recognize the sleight-of-hand operation.

And the payoff is, they’ll accept a synthetic substitute for the real thing.

If a person really doesn’t understand he has freedom, he may, for example, buy the idea that freedom means serving others.

No. Freedom and serving others are two different things.

And there are all sorts of ways freedom can be packaged and sold that add up to slavery.

Neuromarketing - Ads that Whisper to the Brain

Natasha Singer
NY Times

WHAT happens in our brains when we watch a compelling TV commercial?

For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside.

In other words, this is your brain on ads.

Or so say neuromarketers, a nascent group of researchers who use techniques from neuroscience to analyze people’s responses to products and promotions.

Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers believe, traditional market research methods — like consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.

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