Audience Brain Waves Are Being Used to Better Predict YOU

Heather Callaghan

Recently, I wrote about findings showing that the brainwaves of people viewing the same movie are 'synched.'Some people thought this was great news, suggesting that it meant more connection and intimacy. But people who feel more disengaged or isolated by spending time with people watching media would probably doubt that suggestion very much.

Building on that discovery, researchers are testing brainwaves to forecast public response to television programming. Of course, this has questionable implications.

And, now, it only takes a few people to accurately predict the mindset - via brainwaves - of the masses. Is that how far the "culturing" of culture has come along?

Could a mind-reading machine soon be a reality? Scientists 'decode' human brainwaves

Daily Mail

A 'mind-reading machine' that can display mental images is a step closer after scientists decoded brain signals related to vision, it was claimed today.

Researchers from the University of Glasgow showed six volunteers images of people's faces displaying different emotions such as happiness, fear and surprise.

In a series of trials, parts of the images were randomly covered so that, for example, only the eyes or mouth were visible.

Participants were then asked to identify the emotion being displayed while electrodes attached to the scalp measured the volunteers' brainwaves.

The scientists were able to show that brainwaves varied greatly according to which part of the face was being looked at.

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